What is SEO and How Does it Work?

Man in pinstripe suit holding a magnifying glass to his face to ask what is SEO

‘What is SEO?’, I hear you ask. SEO stands for search engine optimisation and is a strategy to improve the visibility of a website. It looks at all aspects of a site to help align it with user intent.

If you run or manage a business, one of the essential components is communicating with your chosen audience. The best way to do that in this digital age is by explaining what you do on a website that can be found by the people you want to target. This sounds easy, but the problem is that many businesses are doing exactly the same thing. So how do you stand out from the rest? The answer is to provide content that resolves issues your potential clients have in a language they understand and use to search for you.

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