No business exists in isolation. There are always countless other companies offering similar services and competing for your share of the market. Understanding what those businesses are, what they offer and what works for them can give you valuable information. You can then use this data to maximise your offering and avoid making the same mistakes that others have made. Conducting SEO competitor analysis is essential for your business because it helps you analyse and understand the keywords your rivals are using, where they’re getting their backlinks and to see whether their social media presence is generating interest. This information is gold and can save you an incredible amount of time and money.
Finding ways to improve your productivity by 500% seems a bit difficult to believe, but this claim is backed up by a ten-year study of senior executives, however, you know when you’re totally absorbed in a task that you love doing where time seems to distort. Some people say that time stands still, others think that time flies. Either way, when you’re totally in the zone nothing else matters and you emerge feeling energised, having achieved something brilliant. Everything you do in this state seems to flow effortlessly and connections are made that you hadn’t seen before. Not only do you feel as though you’ve made valuable breakthroughs, but you also feel empowered and full of life. This is being in what’s called a flow state and is achieved when you push yourself to achieve something worthwhile.
2020 has been the year we all stayed indoors. It has also been the year we all, more than ever, went online. Throughout the COVID lockdown and beyond, our social lives, work meetings and business were conducted virtually. And even since restrictions eased (for now), many aspects of our lives have stayed digital.
And for tens of thousands of retail businesses in the UK, this has meant building a web presence for the very first time. Industry research estimates that in the UK lockdown in March-July 2020, 85,000 businesses launched online stores or joined online marketplaces.