blog posts

The Literary Alchemy: Crafting Click-Worthy Copy Inspired by Salman Rushdie

In the enchanted realm of copywriting, words possess an inherent power, capable of bewitching audiences and weaving spells of persuasion. Inspired by the literary techniques of the enigmatic Salman Rushdie, we embark on a mystical journey, delving deep into the sorcerer’s lexicon to unlock the secrets of crafting copy that leaves an indelible mark on the minds and hearts of readers.

A skilled copywriter understands that every word carries weight and significance. The choice of words is not merely arbitrary but rather a strategic art form that sets the tone, evokes emotions, and establishes a profound connection with the intended audience.

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SEO-Driven Copywriting: How to Write for Search Engines and People

Library of books on SEO-driven copywriting

Writing content that is relevant and interesting for users while simultaneously being optimised for search engines is known as SEO-driven copywriting. It entails utilising strategies like keyword research, on-page optimization, and off-page optimization to raise a website’s position in search results, make it more visible, and increase traffic.

The value of SEO-driven copywriting resides in the fact that it aids in increasing a website’s exposure on search engines, increasing the likelihood that users searching for pertinent keywords will discover it. It follows that correctly optimised website content will make it simpler for people to obtain the information they need, increasing the likelihood that they will convert to leads or customers. Writing content that is relevant and of good quality for both readers and search engines increases the likelihood that website visitors will remain on it longer and engage with it more, both of which are essential factors for search engines.

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Top Tips on SEO Copywriting to Generate Traffic to Your Website

man in yellow copywriting against a green background

SEO copywriting to generate traffic to your website is great for your online ranking. By writing articles and giving them away to others, you can pre-sell customers and drive them directly to your site. The idea is that other sites have what you want: a proven pool of customers who are looking for products and information that you have. In other words, they’re pre-sold on your products. And when you give them an article that’s well-written and informative, they’re more likely to trust you and visit your site. So, if you’re looking for a great way to get traffic to your website, start writing articles today.

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How To Make A Living Blogging

How to Make Money Blogging written with a pink pig

If you’re passionate about what you do and love to write about it, you can make a living blogging. And the best thing about it is that you can do it anywhere.

All you need is a laptop, internet access and good coffee (other beverages are available).

Writing gives you the flexibility to manage your own time and work on something you love to think and write about.

Why not turn your obsessions into cold hard cash? It can open up a whole raft of opportunities and could give you the opportunity to ditch your 9-5.

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Writing Website Content Your Clients Will Love: Creating Wellness Blog Posts That Rank

artificial hand touches human hand to promote writing website content

Writing wellness content for your clients means creating blog posts, articles or videos that your ideal client will want to consume. It must answer a burning question they have, or to make their lives better in some way.

You might have the most amazing product that can help alleviate people’s suffering or improve their lives immeasurably.

You might even offer a service that has the potential to strive for a healthier and more fulfilling life, but if the content you write is not seen, the brilliance you’ve created will not reach those who need it most.

By following the simple steps set out in this blog post, your wellness content will have a better chance of reaching your intended audience. It will also help it to have maximum impact and to convert them into paying customers.

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5 Top Productivity Planning Tips for 2022

A table with a laptop, a mobile, two notebooks and a pen to promote productivity planning tips for 2022

2020 gave us the gift of Covid. We thought 2021 was going to be better, but we were quickly proved wrong. 2022, the weight is on your shoulders. Here’s hoping this year will be more forgiving and less of a waste of time.

Whatever the forthcoming year holds, having a robust plan to be more productive and focused can help you weather the storm. These 5 top productivity planning tips for 2022 will give you tried and tested ways to get more out of each day. Used properly, they’ll also help you procrastinate less and help you waste less time on things that don’t matter.

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What Does Writing Copy Mean?

When you’re writing content for your website and trying to improve your visibility, you constantly hear people talking about writing ‘copy’ for a page or blog post, or someone saying that they write copy

But what does it mean to write copy?

What does it mean to be a copy writer?

We know writing copy is something that copywriters do (it’s obvious in the name), but when we’re constantly bombarded with the idea that a website should have original content that hasn’t been published before, why call it copy?

Copy has the connotations of duplication and repeating something that has already been done. To answer this question, we need to first look at the origin of the word.

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5 Essential SEO Copywriting Tips for Wellness Blogs

woman reading a book in a white bath with flowers on the water to promote SEO copywriting tips for wellness blogs

Is there anything more frustrating than having the stress of writing a well-researched piece of content for your wellness blog for it not to be seen by your potential audience?

It’s not surprising.

4.4 million blog posts are published every day, with 104 million bloggers publishing worldwide.

The question is, how do you get your health and wellness blog in front of the right audience for the right keywords?

This blog post on 5 essential SEO copywriting tips for wellness blogs will help you do just that. These four tips give you the ability to write with more confidence, save time, and get your content seen by your ideal clients.

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SEO for Wellbeing Blogs: How to Write Website Content that Works

pen and purple flowers on a white table with writing about SEO for wellbeing blogs

Writing content with great SEO for wellbeing blogs all comes down to understanding who you’re writing for and what your readers are putting into a Google search. Whether it’s finding solutions to health concerns, searching for healthy food options or looking for advice on how to get well, understanding what they are searching for means you can write great content to provide a solution to their problem.

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The Ultimate Keyword Strategy Blueprint

keyword strategy blueprint free download

When it comes to inbound marketing, one of the central components is SEO and creating a robust keyword list provides the foundation for success. The Ultimate Keyword Strategy Blueprint will give you a step-by-step way to create a targeted keyword list that will be the basis for all your content marketing needs. And, it won’t cost you a penny.

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