Writing content that is relevant and interesting for users while simultaneously being optimised for search engines is known as SEO-driven copywriting. It entails utilising strategies like keyword research, on-page optimization, and off-page optimization to raise a website’s position in search results, make it more visible, and increase traffic.
The value of SEO-driven copywriting resides in the fact that it aids in increasing a website’s exposure on search engines, increasing the likelihood that users searching for pertinent keywords will discover it. It follows that correctly optimised website content will make it simpler for people to obtain the information they need, increasing the likelihood that they will convert to leads or customers. Writing content that is relevant and of good quality for both readers and search engines increases the likelihood that website visitors will remain on it longer and engage with it more, both of which are essential factors for search engines.