When it comes to SEO vs SEM you’ve really got to ask whether that’s a valid question.
SEO and SEM are not in opposition to each other. They are not vying for position where you must choose one over the other.
SEM is an umbrella term that includes SEO and PPC.
So, the question is whether you want to add paid advertising to your marketing strategy.
It’s whether you have the budget for a short-term solution or want a long-term strategy with more powerful results.