Starting a wellbeing blog is an exciting and worthwhile thing to do. It can give your business a voice and help you connect with the people that matter to get your message across. But the question is how to get your wellbeing blog seen by your intended audience. There are a whole lot of wellness blogs, mental health blogs and healthy living blogs, but what will make your content stand out from the rest?
SEO Competitor Analysis
‘What is SEO?’, I hear you ask. SEO stands for search engine optimisation and is a strategy to improve the visibility of a website. It looks at all aspects of a site to help align it with user intent.
If you run or manage a business, one of the essential components is communicating with your chosen audience. The best way to do that in this digital age is by explaining what you do on a website that can be found by the people you want to target. This sounds easy, but the problem is that many businesses are doing exactly the same thing. So how do you stand out from the rest? The answer is to provide content that resolves issues your potential clients have in a language they understand and use to search for you.
Finding accurate and relevant data is essential for any business and especially for those companies trying to be more visible online. Understanding what your competitors are doing, what’s working for them, what techniques they’re using is gold. This information can help you focus on what’s working and can give you a fresh perspective to help you generate more leads and convert your visitors. The stats in this blog post are updated UK SEO statistics compiled in July 2021, which gives you valuable information that can help you compete at a higher level.
No business exists in isolation. There are always countless other companies offering similar services and competing for your share of the market. Understanding what those businesses are, what they offer and what works for them can give you valuable information. You can then use this data to maximise your offering and avoid making the same mistakes that others have made. Conducting SEO competitor analysis is essential for your business because it helps you analyse and understand the keywords your rivals are using, where they’re getting their backlinks and to see whether their social media presence is generating interest. This information is gold and can save you an incredible amount of time and money.