seo

7 Reasons Why You Should Hire an SEO Copywriter

Old vintage typewriter with two bulbs attached for an SEO copywriter

If you’ve been struggling with content for your website, then it’s time to get an SEO copywriter. It could save you a lot of time and help you to produce content your potential clients will love. Great content attracts more traffic and can make all the difference between success or failure. With so many people trying new tricks and attempting to game the system, finding out what works quickly becomes essential in this hyper-competitive online marketplace. Creating content is the best thing you can do for your business and here are 8 reasons why you should hire an SEO copywriter.

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What is SEO and How Does it Work?

Man in pinstripe suit holding a magnifying glass to his face to ask what is SEO

‘What is SEO?’, I hear you ask. SEO stands for search engine optimisation and is a strategy to improve the visibility of a website. It looks at all aspects of a site to help align it with user intent.

If you run or manage a business, one of the essential components is communicating with your chosen audience. The best way to do that in this digital age is by explaining what you do on a website that can be found by the people you want to target. This sounds easy, but the problem is that many businesses are doing exactly the same thing. So how do you stand out from the rest? The answer is to provide content that resolves issues your potential clients have in a language they understand and use to search for you.

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Essential UK SEO Statistics for 2021

Finding accurate and relevant data is essential for any business and especially for those companies trying to be more visible online. Understanding what your competitors are doing, what’s working for them, what techniques they’re using is gold. This information can help you focus on what’s working and can give you a fresh perspective to help you generate more leads and convert your visitors. The stats in this blog post are updated UK SEO statistics compiled in July 2021, which gives you valuable information that can help you compete at a higher level.

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5 Tips to Write SEO-Friendly Blog Posts

Writing SEO-friendly blog posts might seem like a huge challenge, something that needs to be left to the experts with technical knowledge. Left to those pale, sun-deprived beings permanently welded to their computers and communicating purely in code. However, there are a number of things you can do that can help your blog post get the visibility it deserves. This article will look at five things you can do to help you avoid some of the major pitfalls when writing content for your website.

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Why SEO Competitor Analysis Is Essential for Your Business and How to Do It

Table football players white competing against yellow

No business exists in isolation. There are always countless other companies offering similar services and competing for your share of the market. Understanding what those businesses are, what they offer and what works for them can give you valuable information. You can then use this data to maximise your offering and avoid making the same mistakes that others have made. Conducting SEO competitor analysis is essential for your business because it helps you analyse and understand the keywords your rivals are using, where they’re getting their backlinks and to see whether their social media presence is generating interest. This information is gold and can save you an incredible amount of time and money.

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Do I Need a Website for My Retail Business?

2020 has been the year we all stayed indoors. It has also been the year we all, more than ever, went online. Throughout the COVID lockdown and beyond, our social lives, work meetings and business were conducted virtually. And even since restrictions eased (for now), many aspects of our lives have stayed digital.

And for tens of thousands of retail businesses in the UK, this has meant building a web presence for the very first time. Industry research estimates that in the UK lockdown in March-July 2020, 85,000 businesses launched online stores or joined online marketplaces.

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