2020 has been the year we all stayed indoors. It has also been the year we all, more than ever, went online. Throughout the COVID lockdown and beyond, our social lives, work meetings and business were conducted virtually. And even since restrictions eased (for now), many aspects of our lives have stayed digital.
And for tens of thousands of retail businesses in the UK, this has meant building a web presence for the very first time. Industry research estimates that in the UK lockdown in March-July 2020, 85,000 businesses launched online stores or joined online marketplaces.