Analytics

John completed his PhD in Critical Theory and taught at university before changing course and establishing a successful proofreading, editing and copywriting business, working with a wide range of clients, from Harley Street Gynaecologists and the Hospital Group to accountancy firms. He has also been involved in international research projects in a variety of roles.

John’s background is in research, which he uses to gain an in-depth understanding of businesses and to identify their target clients in order to write engaging copy to gain conversions. He is skilled in using the latest technology to give any business the competitive edge, which includes:

• Backlink analysis

• Competitor rankings

• Keyword analysis

• Site health

This gives valuable insight into where to position any brand and to find strategic gaps to utilise for maximum commercial impact.