How To Make A Living Blogging
If you’re passionate about what you do and love to write about it, you can make a living blogging. And the best thing about it is that you can do it anywhere.
All you need is a laptop, internet access and good coffee (other beverages are available).
Writing gives you the flexibility to manage your own time and work on something you love to think and write about.
Why not turn your obsessions into cold hard cash? It can open up a whole raft of opportunities and could give you the opportunity to ditch your 9-5.
Create A Blog
If you want to make a living blogging, you first need to create a blog, obviously.
There are many ways to do this, with varying degrees of cost and time needed. But before you grab the first offer you see, it’s a good idea to think about your long-term strategy.
A great number of the platforms look great when it comes to the ease of setting up a website, but when it comes to actually owning your own site or being able to make the changes you want, some platforms can be challenging.
Transferring a site from Wix or Squarespace, for example, means you’ll have to start your site again from scratch, as you don’t technically own your website and the templates you use are exclusively for their platform.
In my experience, you need a platform that allows you to do whatever you want, without having to pay every step of the way. WordPress has the flexibility and scope to allow you free reign to create a unique page, without any unnecessary constraints.
Another issue with the easy-to-use sites is that you have to pay for all the added extras, which can seriously add up.
With WordPress, you can also use plugins to run e-commerce sites and build to your heart’s content… and it’s free!
Hosting Your Website
Although Wordpress is free to use and develop, you’ll need a hosting service.
I use Siteground, which has amazing reviews and every time I’ve had an issue I couldn’t resolve, their customer service team have come to my rescue almost immediately.
They currently have an offer to get a starter plan for only £2.99 per month, so click here to take advantage of the offer.
Make A Living Blogging By Finding Your Niche
Once you have your platform set up, the next thing is to decide what you’re going to write about.
This is important, because your passion for your topic is going to fuel your writing, and if you don’t like what you’re doing, your readers will know.
Once you have an idea about what you want to write about, do some research to see if people are searching for what you’re going to be writing about.
This can be done by typing your topic into Google and seeing how many results come up.
Finding Your Focus
Writing can be challenging, but if you’re going to be blogging for a living, you need to develop good habits, which means structuring your day.
So what is a freelance blogger salary?
The truth about making money blogging is that it is not an easy ride. According to a recent survey, only 5-8% of bloggers earn a full-time income.
This means you need to focus your time and energy. This article on 4 Steps to Improve Your Productivity by 500% Whilst Being Happy can give you helpful hints on structuring your writing schedule.
In the example above, there are 1,710,000,000 searches for this topic, making it a much searched for term.
The ‘People also ask’ section can give you additional ideas of the questions your potential audience is asking.
Clicking on the search box and hovering your cursor over what you’ve typed in can also give you suggestions for similar popular searches.
Understanding Your Audience
The best way to understand your audience is to create user profiles.
The more detailed you are in creating your ideal client, the more focused your blog posts will be.
I like to think of it as a sharp needle, the more focused you are, the easier it is to get through to your readers.
Instead of saying that the person you’re targeting is a 35-45 year old woman working in marketing, be more specific.
For example, Angela is 38 years old, she works as a marketing executive. She has two children Luca (4) and Amelia (6). She’s an avid gardener who does parkrun every Saturday, etc.
The more detailed you are with your ideal client, the easier it will be to understand their needs and their pain points.
So, when you write, you write to them and you’re able to craft content to offer solutions.
This will build confidence in your brand and encourage them to buy from you.
One of the most lucrative approaches is to create an online course. This will show that you’re an expert in your field and, if you understand your ideal client well enough, will help solve the issues they’re having.
The first thing to do is to follow the steps above:
- Find something that you love to talk and write about
- Research what people are searching for
- Make sure there’s a demand for your course
Once you’ve found your topic, create compelling learning outcomes.
Online courses help your reader transform themselves from their current reality to the future they desired.
People are more likely to pay for a course if they know exactly what they’ll get out of it, so it’s your job to lay this out clearly, step by step.
This can be laid out simply by using the phrase: ‘By the end of the course you will be able to…’
Having clear learning outcomes means that you’ll attract the right students who are more likely to complete the course and give you glowing feedback.
Sign Up for Google Adsense
Once your blog is up and running, sign up to Google Adsense.
This means that people who view your blog will be shown adverts.
It’s important to manage this wisely. Too many ads will look spammy and put readers off.
Be selective and advertise products that are appropriate for your brand and that you think your readers may like.
All you need to do is sign up to Google Adsense and create a free account.
You’ll then need to add a piece of code to the header of your website.
Once that’s been accepted, you can now show ads on your site.
Once your blog is gaining momentum, affiliate marketing can be used to generate passive income. This is where you recommend physical and digital products and services in exchange for a commission.
So how does it work?
You get a unique link, known as an affiliate link, which is linked to your account. When someone visiting your site clicks on your link it generates a cookie. The user is then tracked by this cookie and if they make a purchase, you get a commission from the sale.
There are many ways to make a living blogging, but the first step is to get writing.
The more you write and engage with your audience, the more chance there is of making money for it.
So, find something you love, write about it and promote it as much as you can. That way you’ll start earning money, but it might take some time.
Persevere and don’t give up. You’ll get there.
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