7 Reasons Why You Should Hire an SEO Copywriter
If you’ve been struggling with content for your website, then it’s time to get an SEO copywriter. It could save you a lot of time and help you to produce content your potential clients will love. Great content attracts more traffic and can make all the difference between success or failure. With so many people trying new digital marketing tricks and attempting to game the system, finding out what works quickly becomes essential in this hyper-competitive online marketplace. Creating content is the best thing you can do for your business and here are 7 reasons why you should hire an SEO copywriter.
Content is King
You’ve probably heard the phrase ‘content is king’. It’s been repeated many times in a variety of contexts and you’re probably sick of hearing it. However, the reason you keep hearing it is that it’s true. Without high quality written material to distribute across your online presence, as well as through social media channels, there would be no way for potential clients to learn more about what you do.
Hiring an SEO Copywriter Will Save you Time and Money
It takes time to write an engaging piece of writing that communicates what you want to say clearly and concisely. That time can be used in a far more productive way. The time you spend writing and rewriting your content can be used to interact with your customers, manage your workforce or further develop your products or services. An expert copywriter can create content in half the time it would take you and in business, time is money.
An SEO Content Writer Understands the Importance of Keywords in Headlines
A reader faced with a large block of text is more than likely going to skip past it or find another website that is more user friendly. Breaking text up into more manageable paragraphs with sub-headlines makes a blog post more readable and engaging. This also lets the reader scan through the page to get a good idea of what the page is about. This gives you a chance to capture their attention with great headlines. An SEO content writer understands this and knows the importance of using strategic keywords in headlines to help the page rank for specific phrases.
An SEO Copywriter Knows How to Select the Right Keywords
Selecting the right keywords is important to attract the right people to your website. Knowing what phrases and keywords have the most traffic takes research and an in-depth understanding of search engine optimisation. Knowing what longtails to use (more specific keyword phrases) will help with targeting your ideal clients, the ones you know will benefit from what you have to offer.
A Good SEO Copywriter Will Write With Your Brand Voice in Mind
Creating the right tone on your website and across all your content is vital to the best customer experience possible. A good SEO copywriter will understand this and adjust their writing style to align with your brand image and tone. To get ahead of competitors, it’s important for an online business to have a strong and memorable messaging strategy that can be used across all channels – from blogs or social media posts on Facebook and LinkedIn down to email newsletters and company brochures.
An SEO Copywriter Will Understand that Engaging Content is More Important Than Technical Tricks
The technical side of search engine optimisation is important, but the emphasis for Google is on well-written engaging content that aligns with user intent. This means that your content should be written for your intended audience to help them resolve issues or answer search queries. Somebody who writes copy well understands that they are writing for your audience, but also with search engine ranking in mind, to ensure the blog post or piece of writing ranks well.
Understanding the Importance of Competitor Analysis When Writing Content
Understanding what your competitors a doing is vital to help you see what’s working and what isn’t. Running a competitor analysis on your main rivals will help you see where they are lacking and how you can fill those gaps with engaging content.
When well-written engaging content is more important than ever, the role of an SEO copywriter in creating content that speaks directly to your ideal clients is increasingly relevant. This can save a business a lot of time and money. It can also make the difference as to whether your online content marketing strategy is successful.
About Now Ltd is an SEO and web design agency with a difference. We use cutting-edge analytics and valuable data to understand your competitors and write engaging content that speaks directly to your chosen audience. This will give you a powerful advantage in getting your business in front of the right people. For more information on boosting your online visibility and getting your website working, click on the link below and we’ll get back to you within 24 hours.