SEO for Wellbeing Blogs: How to Write Website Content that Works
Writing content with great SEO for wellbeing blogs all comes down to understanding whom you’re writing for and what your readers are putting into a Google search. Whether it’s finding solutions to health concerns, searching for healthy food options or looking for advice on how to get well, understanding what your clients are searching for means you can write great content to provide solutions to their problems.
Write Content that is Clear and Concise
Whether you’re writing a blog about yoga, providing information on alternative remedies or advice on living a healthy lifestyle, writing website content that is good for SEO means communicating clearly so your audience understands you. People consume content because it answers a question they have, solves a problem, or piques an interest. There is so much content out there, that if your wellness blog post is unclear or confused, it’s more likely they’ll stop reading and find another site that is more suited to their needs. It’s all about the user experience. Using tools such as Ahrefs to supercharge your wellbeing blog can help with this. It can give you valuable data to help you find out what people are searching for. It can also help you to understand your competitors and to find gaps and ideas for content.
Use Keywords in Your Headlines and Sub-headlines
The headline and sub-headlines of your blog and web pages are important factors in the Google search engine ranking algorithm and should be part of your SEO strategy. Keywords or longtails that you want to rank for should appear in headlines throughout your page’s content. If you’re writing about how to make the best green juices, your headline should have something about green juices, or the benefits of drinking healthy juice. If your blog is focused on mental health issues, make sure you mention this in your headlines. This should also be reflected in your sub-headlines (H2s, H3s, etc.). If somebody looking at your blog is time poor, what would they think your blog is about from just the headlines? Your sub-headlines should contain keywords and draw the reader in to read more. This does not mean you should stuff your headlines and content full of keywords. Google will penalise you for this. The key is to ensure that it’s clear what your blog post is about in the main body of the post, but also the headlines, your posts meta tag and title tag.
Create a Listicle
Not all paragraphs have to be long and filled with a lot of detail. In fact, it is often more effective when you use short concise sentences that focus on one topic to hold your reader’s attention. One way writers can help their readers understand the material is by using lists that are organised into sections. Lists make concepts easier for people who might only skim over what you write instead of reading every word. Listicles could include lists of foods separated into health categories, a list of remedies for common conditions or a list of helpful websites on a particular subject.
Consider Using Video Content for Your Wellness Blog
Google loves video! It ranks videos higher than text because it keeps your audience on the page longer. For these reasons, businesses can benefit from having a lot of visual content to keep their audiences engaged and interested in what they have to say or offer. 65% of people learn visually so incorporating video into your content marketing strategy makes a lot of sense. Video posts can include:
- Live video tutorials
- Video summaries
- Interviews
- Testimonials
- Webinars
Your video can accompany any written content you have and it will help keep your viewers on your page for longer.
Write Original Articles
Many people think that copying articles or blog posts from other sites will help you rank better. This is not true. The search bots see this as duplicate content and it won’t help your site in any way. Google prefers unique, freshly written content with different insights rather than rehashing old stuff over and over again. The best way to generate interest from readers for long-term purposes is by writing interesting yet original content containing new ideas and insights that are well researched and targeted towards your audience’s needs and interests.
SEO for Wellbeing Blogs
When it comes to writing great content for your wellness blog, the most important thing to consider is your reader. They are the most important factor. Writing well-researched, informative content that will answer their queries is the key to successful SEO for wellbeing blogs. When you become the authority on your chosen subject, people will come to you for advice. Create a blog that provides helpful and knowledgeable information to your readers. Write with the voice of an expert and make sure research is included in all posts so you can easily become authoritative on topics related to wellness. The more people trust what you have to say, the higher your search rankings will be.
About Now Ltd is an SEO and web design agency with a difference. We use cutting-edge analytics and valuable data to understand your competitors and write engaging content that speaks directly to your chosen audience. This will give you a powerful advantage in getting your business in front of the right people. For more information on boosting your online visibility and getting your website working, click on the link below and we’ll get back to you within 24 hours.
