How to Supercharge Your Wellbeing Blog Using Ahrefs
Starting a wellbeing blog is an exciting and worthwhile thing to do. It can give your business a voice and help you connect with the people that matter to get your message across. But the question is how to get your wellbeing blog seen by your intended audience. There are a whole lot of wellness blogs, mental health blogs and healthy living blogs, but what will make your content stand out from the rest?
Improving Search Engine Results for Lifestyle Bloggers and Wellness Blogs
This helpful article is focused on helping wellness and lifestyle bloggers improve their search engine results and to optimise their content so it can be more easily found. Our other blog posts such as how to write SEO-friendly blog posts and What is SEO and How Does It Work? go into more detail about how to use title tags, writing a meta description, headlines, internal links, anchor text and a lot more. But this post focuses on a step-by-step guide to using Ahrefs to help you get more traffic for your lifestyle blog, and hopefully more business.
What is Ahrefs?
Ahrefs is a marketing tool and SEO software package that allows you to carry out a wide range of activities, including:
- Link building
- Keyword research
- Competitor analysis
- Site audits
- Tracking your website’s ranking
- Tracking keyword rankings
- And much more…
Ahrefs gives you the opportunity to find high-quality backlinks, guest posting opportunities and can provide a wealth of information to supercharge your healthy living blog or website to give you a competitive edge. There is a trial period for this site, but once the trial period is over, you will have to pay a monthly subscription, but it is well worth the investment for what it can do.
Finding Content Opportunities for Your Wellbeing Blog
One particularly useful feature on Ahrefs is giving you a clear way to find content opportunities for your wellbeing blog. When you’re faced with a blank page and can’t think of what to write, this SEO tool can save you a lot of heartache and help you write niche content that has a lot of interest from viewers but with limited competition. It also takes the guesswork out of the equation, as you know that people are searching for a particular topic.
But how is it possible to find health and wellness topics that people want to consume?
The trick is to find content opportunities based on your competitors’ pages that get the most search traffic but have fewer domains linking to them. This can be done by using Ahrefs’ ‘site explorer’, as seen below.
What you need to do is to type in the website address of one of your competitors and select ‘top pages’ on the left-hand column. This will give you a report that ranks a website’s pages based on their estimated organic search traffic (traffic to a website that comes from a search engine but is not paid traffic). If you want to find topics with low competition, look at the total search traffic, versus the number of referring domains (how many websites are linking to it).
In the example for tinytrips.com, you can see that the url ‘glamping-new-england-getaways’ gets 10% of the total search traffic for this site, but only has three domains linking to it. This is a great opportunity for writing content on this specific topic to get a share of that traffic.
To get a further layer of valuable data on your competitors, click on ‘top subfolders’. This report shows you the pages and subfolders of a website that get the most organic traffic. Here you can see that tinytrips.com/getaway-ideas generates 14% of the site’s organic search traffic. This helps with finding new topics to write about as well as how the site is structured.
Using Competitor Analysis to Find High-Quality Backlinks for Your Wellness Blog
If you’re a lifestyle blogger, write health and fitness blogs or create any type of content for your website, finding high-quality backlinks is crucial if you’re going to improve your ranking. This means getting other high-ranking websites to link to your wellness blog. With so many websites out there, finding quality backlinks is a challenge. This is where Ahrefs can really help. This powerful tool can research the quality of your competitors’ backlinks and give you an idea of how they got them.
If you go back to the ‘top pages’ report you’ll see ‘RD’ which means ‘referring domain’. Clicking on the RD number will give you a list of all the domains that are linking to that particular page. This will give you a good idea of the quality of the backlinks that page is receiving and whether they are ‘do follow’ backlinks (links that transfer authority) or ‘no follow’ (links that do not transfer authority).
If you want to get a clearer picture of where the link is coming from, further metrics on the linking page, and the context of the backlink, click on the RD number. In this example of ‘thisiscalmer.com’, the page with the most referring domains is thisiscalmer.com/blog/5-stages-of-burnout with 212 referring domains.
If you click on the number 212, it will take you to a list of the domains linking to the page. You can also click on the link type, to see whether these are ‘do follow’ or ‘no follow’ links. What you’re looking for here are ‘do follow’ links because they are the ones that give the site authority.
To get a more detailed view of this, click on ‘backlinks’ in the left-hand column. This will show you where the link is coming from, the metrics of the linking pages, and the context of the backlink. This can be refined further by using the filters along the top. Filtering using ‘backlink type’ can give you all the links coming from a particular paragraph of text or to find all the ‘do follow’ links.
These are the keys to an SEO game-changer. The Ahrefs tool will help you find high-quality backlinking opportunities and topics for your wellness blog with pinpoint accuracy. So stop wasting time guessing what might work or looking through hundreds of poorly ranked articles on Google and start writing healthy lifestyle content that people want to read.
About Now Ltd is an SEO and web design agency with a difference. We use cutting-edge analytics and valuable data to understand your competitors and write engaging content that speaks directly to your chosen audience. This will give you a powerful advantage in getting your business in front of the right people. For more information on boosting your online visibility and getting your website working, click on the link below and we’ll get back to you within 24 hours.