Important UK SEO Statistics in 2023
For any business to succeed, having the right data to make decisions is vital. Without the right information and keyword statistics, you can waste time and money implementing strategies that have been found to be ineffective. Informing your decisions with valuable data that highlight what’s working well and what trends are up and coming can make the difference between success and failure. These UK SEO statistics in 2023 with help your search engine optimization and give you the information you need.
SEO Statistics in 2023 You Should Know
- A staggering 53% of all website traffic comes from organic traffic.
- The SEO industry is worth over $50 billion as of 2023.
- 93% of web experiences start on a search engine (mainly Google searches, images and maps).
- Leads on a website that are SEO-generated have a closing rate of 15%.
- Google has 85.55% of the global search engine market.
- 75% of people only use the first page of Google and will not go to page two.
- Google has over 200 ranking factors
- The first organic search result gets, on average, 28.5% clicks on Google.
- 92.1% of internet users use a mobile phone to access the internet.
- 49% of digital marketers claim that organic search has the best ROI.
- Less than 10 searches per month account for 92% of keyword search volume.
- Semrush and Ahrefs are the two most widely used SEO tools on a global scale.
- The top organic result on Google typically consists of approximately 1400-1500 words.
- Businesses with dedicated blog posts experience a 55% increase in website traffic compared to those without.
- Users disregard approximately 70-80% of paid advertisements.
- Research from the U.S.A. indicates that 53% of consumers use search engines to investigate products before purchasing.
- Mobile devices account for 54.4% of global website traffic.
- Approximately 60% of the pages appearing on the first page of Google search results are at least three years old.
- According to Andrey Lipattsev, former Search Quality Senior Strategist at Google, Content, Backlinks, and Rank Brain are the three most significant factors influencing Google page rankings.
Statistics for Organic Traffic
- According to BrightEdge, search engines are the starting point for 68% of online experiences.
- Backlinko reports that only 0.63% of Google searchers click on results from the second page.
- BrightEdge also reveals that organic search generates 53.3% of all website traffic.
- SparkToro states that Google Search, Google Images, and Google Maps contribute to 92.96% of global traffic.
- BrightEdge claims that SEO drives over 1,000% more traffic than organic social media.
- HubSpot found that 60% of marketers consider inbound strategies such as SEO and blog content as their highest quality source of leads.
- Additionally, HubSpot reports that SEO leads have a close rate of 14.6%.
Statistics on Ranking
- Only 9.37% of pages receive organic search traffic from Google. (Ahrefs)
- The top-ranking page receives the most search traffic just under half of the time at 49%. (Ahrefs)
- Less than 6% of pages will rank in the top 10 search results within the first year of publication. (Ahrefs)
- 7.4% of pages that rank in the top results do not have a title tag. (Ahrefs)
- Google rewrites title tags about a third of the time at 33.4%. (Ahrefs)
- In cases where Google ignores the title tag, it will use the H1 tag as a substitute 50.76% of the time. (Ahrefs)
- Google is more likely to rewrite title tags that are too long, with a 57% increase in likelihood. (Ahrefs)
- 25.02% of top-ranking pages lack meta descriptions. (Ahrefs)
- 40.61% of pages have truncated meta descriptions. (Ahrefs)
- Google displays meta descriptions in search results only 37.22% of the time, with a higher likelihood for fat-head keywords (40.35%) and a lower likelihood for long-tails (34.38%). (Ahrefs)
- Google is more likely to rewrite meta descriptions for long-tail keywords. (Ahrefs)
- On average, top-ranking pages also rank for nearly 1,000 other relevant keywords. (Ahrefs)
- The average top-ranking page is at least 2 years old. (Ahrefs)
- Only one-third or 33% of websites pass the Core Web Vitals threshold. (Ahrefs)
Statistics on Backlinks
Google considers backlinks as one of its top three ranking factors. Here are some link-related statistics:
- Over two-thirds (66.31%) of pages have no backlinks. (Ahrefs)
- Most top-ranking pages receive “followed” backlinks from new websites at a rate of 5%-14.5% per month. (Ahrefs)
- Generally, pages with more backlinks receive more organic traffic from Google. (Ahrefs)
- The average cost of purchasing a link is $361.44, while the average cost of publishing a paid guest post is $77.80. (Ahrefs)
- Around 73.6% of domains have reciprocal links, meaning some of the sites they link to also link back to them. (Ahrefs)
- Approximately 43.7% of the top-ranking pages have some reciprocal links. (Ahrefs)
- Two-thirds (66.5%) of links to sites in the past nine years are dead. (Ahrefs)
- About 10.6% of all backlinks to the top 110,000 sites are nofollow. (Ahrefs)
- Only 0.44% of links use “rel=ugc” and 0.01% use “rel=sponsored”. (Ahrefs)
Statistics on Keywords
Keyword research is an essential part of most SEO campaigns. Here are some statistics about how people use Google to search for information:
- Over 94% of keywords have a monthly search volume of 10 or fewer. (Ahrefs)
- Less than 0.001% of keywords have a monthly search volume exceeding 100,000. (Ahrefs)
- Search volume distribution of 4 billion keywords Around 8% of all search queries are phrased as questions. (Moz)
- Around 15% of all searches on Google have never been made before. (Google)
- Google Ads Keyword Planner overestimates search volumes in 91.45% of cases. (Ahrefs)
- Google Ads Keyword Planner is accurate roughly 45% of the time and overestimates search volumes in 54.28% of cases. (Ahrefs)
- Hidden search terms receive 46.08% of clicks in Google Search Console. (Ahrefs)
Statistics on Search Engines
To understand the current and future landscape of search engines, SEOs need to be aware of the following facts:
- Featured snippets appear in 12.29% of search queries. (Ahrefs)
- The #1 organic result in Google has an average click-through rate (CTR) of 27.6%. (Backlinko)
- The top three Google search results receive 54.4% of all clicks. (Backlinko)
- Google processes an estimated 3.5 billion searches per day. (Internet Live Stats)
- Relevant searches influence the purchasing decisions of 39% of consumers. (Think With Google)
- Desktop searches result in no-clicks 61.5% of the time, while mobile searches result in no-clicks 34.4% of the time. (SparkToro)
- Google dominates the global search market, accounting for around 83% of all searches. (Statista)
Statistics on Local SEO
Having a strong local search presence is crucial if you want to attract customers in your area. The following local SEO stats highlight the significance of effective local SEO.
- 30% of mobile searches have a location-based intent. (Think With Google)
- 76% of people who search on their smartphones for something nearby visit a related business within 24 hours. (Think With Google)
- 28% of local searches result in a purchase. (Think With Google)
- Yelp is among the top five search results for 92% of Google web queries that involve a city and business category. (Fresh Chalk)
- 54% of smartphone users look for business hours, while 53% search for directions to local stores. (Think With Google)
- Approximately 45% of global shoppers buy online and opt for in-store pickup. (Think With Google)
- Mobile searches for “where to buy” and “near me” have increased by over 200% from 2017 to 2019. (Think With Google)
- Searches for “shops open near me” on mobile devices (such as “book shops open near me”) have increased by over 250% from 2017 to 2019. (Think With Google)
- Mobile searches for “on sale” and “near me” (for example, “beds on sale near me”) have grown by over 250% YoY from 2017 to 2019. (Think With Google)
Mobile Statistics
- 45% of people in the UK are comfortable with researching, booking and planning their entire trip to a new travel destination using only a mobile device.
- Mobile searches for the word ‘best’ have increased by 80% in the past two years.
- Mobile searches for ‘do I need’ have grown by over 65%. For example, “how much do I need to retire,” “what size blinds do I need,” and “what do I need to make pancakes”.
- 92% of all mobile and tablet search traffic comes from Google.
- Google drives 96% of Mobile Search traffic, followed by Yahoo at 2% and Bing at 1%.
- Nearly a third of all mobile searches are location-based queries.
Voice Search Statistics
- By 2020, half of all online searches were predicted to be voice searches.
- By 2020, roughly 30% of all searches were projected to be done without a screen.
- It was estimated that 55% of households would have smart speaker devices by 2022.
- According to a survey, 71% of people who owned wearable devices expected to use voice search capabilities more in the future.
- Nearly 20% of all voice searches were found to begin with a set of 25 trigger words, mostly question words like “what” or “how”.
- Mobile voice-related searches were found to be three times more likely to be local-based than text-related searches on mobile devices.
SEO statistics provide valuable insights into how search engines work and how people search for information online. These statistics can help website owners and digital marketers understand the impact of Search engine optimisation on their online visibility and search rankings, as well as the behaviour and preferences of online searchers. By analysing and applying these UK SEO Statistics in 2023, businesses can optimise their SEO strategies to improve their search engine rankings, attract more organic traffic, and ultimately drive more sales and increase revenue.
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